DECORAH, Iowa — Luther College Athletics is partnering with FanWord, a leading AI-powered storytelling company in college sports, to enhance how it shares the stories behind Norse Athletics. Leveraging FanWord Assist, an advanced platform that transforms stats, game notes, and interviews into polished narratives, Luther can deliver more coverage, spotlight more athletes, and engage fans more effectively than ever before.

From game recaps to player profiles and feature stories, FanWord Assist enables Luther's communications team to produce high-quality content efficiently while maintaining authenticity and consistency. The platform provides a powerful tool for the department to showcase the full scope of Norse Athletics.

"We're excited to partner with FanWord to streamline our storytelling efforts to showcase our student athletes," Athletic Communications Director Christine Bjornstal said. "By utilizing FanWord Assist we can tell our story and promote our 24 varsity programs."

Luther joins a growing network of more than 125 athletic programs and organizations across all levels of sports utilizing FanWord Assist. Additionally, Luther's adoption of the platform places them alongside in-state fellow partners, including Northwestern College and Simpson College as well as the conference office of the American Rivers Conference.

"FanWord empowers athletic departments to share every story that deserves to be told, from standout athletes to the individuals working behind the scenes," said Chris Aumueller, CEO of FanWord. "We are thrilled to support Luther College in expanding its storytelling capabilities, connecting with fans in meaningful ways, and highlighting the people, moments, and traditions that define Norse Athletics."

With FanWord Assist, Luther College Athletics can capture and share more of the compelling narratives that make college sports unique – bringing fans, alumni, and recruits closer to the energy, dedication, and personalities that define the Norse experience.