Luther College

Christine Bjornstal joined the athletics department in September of 2022 and is currently the Athletic Communications Director. The 2025-26 year will be her fourth at Luther. She is responsible for the communications and media relations for all varsity sports. 

When she joined the Norse, Bjornstal worked primarily with the live stream advancing technology and coaching students in play-by-play. She also created content for the video board and social media. In her first year she served as the primary contact for men's and women's soccer, cross country, track and field, wrestling and baseball. She received the 2023 College Sports Communicators (CSC) attendance grant for the 2023 convention in Orlando, Florida. 

Prior to joining the staff at Luther College, Bjornstal served as the Digital Marketing and Creative Content Specialist at the University of Wisconsin-Superior in Superior, Wisconsin. Her position was funded through the NCAA Ethnic Minorities and Women Internship grant. During her time with the Yellowjackets, she filmed hours of footage for all 19 varsity sports. In one year, she created over 300 videos which helped grow all the social media accounts for the teams. As the videographer, she produced highlight videos, plays of the week, student features, and additional department videos like National Girls and Women in Sports Day. She also had the opportunity to travel with the women's soccer team for their first NCAA tournament appearance in 2021 and men's tennis for their first NCAA tournament match in 2022. 

Additionally, Bjornstal comes from a television background working professionally as a Sports Photographer at WKBT News 8000 in La Crosse, Wisconsin covering local high school and collegiate sports. She was also a Production Assistant at KSTP-TV in Minneapolis, Minnesota working on the morning show from 2019-2020. 

While at the University of Wisconsin Oshkosh, she worked with Titan TV the student television station on campus from 2017-2019. In her second year she was named Sports Director for 2018-2019 academic year and broadcasted 25 events. She worked closely with the athletics department to create a broadcast schedule for men's and women's basketball, football, women's soccer and volleyball. Not only did she produce and direct but she often was the play-by-play analyst for men's and women's basketball, women's soccer and volleyball. She won a total of five Wisconsin Broadcasters Association and two Best of the Midwest Media Fest awards. Her biggest accomplishment was winning first place in 2019 for directing a football broadcast vs UW-Stout in the Sports Play-by-Play (TV) category. She also had the opportunity to be the videographer for the men's basketball team in back-to-back Final Four appearances in 2018 and 2019. She also assisted with several NCAA regionals/sectionals hosted by UW-Oshkosh for men's and women's basketball, football and when Titans hosted the National Collegiate Gymnastics Association National Championship in 2019. 

She graduated from the University of Wisconsin-Stevens Point in Stevens Point, Wisconsin with a Bachelor of Arts in Communication and the University of Wisconsin Oshkosh in Oshkosh, Wisconsin with a Bachelor of Science in Radio-TV-Film with a minor in Anthropology. Outside of sports she loves to travel, play video games, and watch movies.